Local design focus Small husband-and-wife graphic design shop in West Michigan with a local client base, offering opportunities to upsell complementary marketing services to nearby SMBs and expand into regional collaborations.

Tech-enabled design Uses WordPress, PHP, MySQL, and frontend libraries, indicating capacity to support website redesigns, CMS migrations, and performance optimization for mid-market clients seeking modern, scalable websites.

Revenue potential Reported revenue in the high six to low seven-figure range for a very small team suggests strong project profitability and potential for scalable services through stabilized repeat work or retainer relationships.

Growing service mix Combination of graphic design with technology services opens cross-sell opportunities to clients needing branding, website development, and ongoing site maintenance, including parallax and interactive features.

Competitive positioning Compared to large design firms, Unity Design Group presents as a boutique option with personal service; leverage this for outreach to local businesses seeking agile, bespoke design combined with technical capabilities.