Digital Access Expansion Unity Finance has demonstrated a commitment to enhancing customer convenience through the launch of a USSD mobile application, enabling clients to access services via *414#. This presents an opportunity to market mobile financial solutions, digital banking tools, and related fintech integrations.

Localized Presence With 13 branches across Zambia, Unity Finance has an established physical footprint and opportunity to expand branch-level financial products, financial literacy programs, or targeted promotional campaigns in various regions.

Youth and Formal Sector Focus Providing tailored personal financial services and prepaid Visa cards to individuals in formal employment suggests potential for offering youth banking solutions, micro-insurance, or employer-linked financial products to expand their market reach.

Financial Growth Potential Generating revenue between $10 million and $25 million indicates a solid financial base, providing scope to upsell advanced financial services, technological upgrades, or strategic partnerships with tech providers to enhance product offerings.

Technological Infrastructure Utilizing a modern tech stack including MySQL, jQuery, and SEO tools indicates openness to digital transformation and data-driven initiatives, creating opportunities to introduce innovative fintech solutions, data analytics services, and digital security offerings.