Market leadership Opportunity to target Varsity Spirit and UCA as the market leaders in cheerleading, dance, and related events with premium educational offerings, camps, and competitions. Emphasize partnerships that expand leadership development, camp reach, and brand loyalty across college and high school programs.

Expansion potential Despite a mid-market revenue range, the company operates with substantial event and camp networks. Sales focus can be on expanding digital training, proprietary curriculum, and integrated event platforms to drive ancillary revenue from camps, championships, and online resources.

Tech-enable sales Leverage their current tech stack (CRM, project management, analytics, collaboration) to propose value-added integrations, data analytics for participant outcomes, and streamlined sponsor activation, offering a turnkey solution for partners and vendors seeking visibility in cheer communities.

Sponsorship synergies Propose sponsorship packages aligned with major championships and leadership events, leveraging high-visibility opportunities at NCA & NDA events and the Small Gym Summit to connect with gym owners, coaches, and athletes for branded campaigns, product trials, and exclusive licensing deals.

Financial scale With revenue in the 25–50 million range and competition with larger Varsity brands, position offerings as scalable, enterprise-grade solutions suitable for mid-market budgets, including multi-year partnerships, volume discounts, and performance-based incentives to secure larger annual commitments.