Insights

D2C Growth Robust Shopify-driven e-commerce presence plus active Amazon Advertising indicates strong direct-to-consumer sales potential; opportunities to expand cross-sell between Animal Pak and Animal Cuts, optimize checkout, and scale paid campaigns.

Product Momentum Recent Animal Cuts Powder launch demonstrates ongoing product development; explore cross-sell with existing brands, create bundle promotions, and pursue distribution partnerships with retailers and gym networks.

Mid-Market Potential Revenue in the 100M-250M range and a 51-200 employee footprint position Universal Nutrition as a mid-market partner with appetite for channel partnerships, private-label deals, and regional distribution expansion.

Leadership Outlook A 2021 CEO appointment signals potential strategic pivots and modernization; this can be leveraged to initiate partnerships, co-marketing programs, and joint innovation initiatives with external buyers.

Tech-Driven Commerce A tech stack anchored by SAP, Shopify, Cloudflare Bot Management, and digital marketing tools provides a solid foundation for data-driven marketing, site performance improvements, and scalable e-commerce collaborations.

Universal Nutrition Tech Stack

Universal Nutrition uses 8 technology products and services including Amazon Advertising, Google PageSpeed, RSS, and more. Explore Universal Nutrition's tech stack below.

  • Amazon Advertising
    Advertising
  • Google PageSpeed
    Caching
  • RSS
    Content Management System
  • SAP
    Customer Relationship Management
  • Shopify
    E-commerce
  • Moment.js
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Twitter
    Widgets

Universal Nutrition's Email Address Formats

Universal Nutrition uses at least 1 format(s):
Universal Nutrition Email FormatsExamplePercentage
First@universalnutrition.comJohn@universalnutrition.com
63%
Last@universalnutrition.comDoe@universalnutrition.com
21%
FirstL@universalnutrition.comJohnD@universalnutrition.com
9%
FirstLast@universalnutrition.comJohnDoe@universalnutrition.com
7%

Frequently Asked Questions

Where is Universal Nutrition's headquarters located?

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Universal Nutrition's main headquarters is located at 3 Terminal Road New Brunswick, New Jersey 08901 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Universal Nutrition's phone number?

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You can contact Universal Nutrition's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Universal Nutrition's official website and social media links?

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Universal Nutrition's official website is universalnutrition.com and has social profiles on LinkedIn.

What is Universal Nutrition's NAICS code?

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Universal Nutrition's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Universal Nutrition have currently?

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As of June 2026, Universal Nutrition has approximately 122 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Growth Officer: A. M. A. V.Chief Operating Officer: C. L.Chief Financial Officer: L. D.. Explore Universal Nutrition's employee directory with LeadIQ.

What industry does Universal Nutrition belong to?

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Universal Nutrition operates in the Wellness and Fitness Services industry.

What technology does Universal Nutrition use?

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Universal Nutrition's tech stack includes Amazon AdvertisingGoogle PageSpeedRSSSAPShopifyMoment.jsCloudflare Bot ManagementTwitter.

What is Universal Nutrition's email format?

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Universal Nutrition's email format typically follows the pattern of First@universalnutrition.com. Find more Universal Nutrition email formats with LeadIQ.

When was Universal Nutrition founded?

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Universal Nutrition was founded in 1977.
Universal Nutrition logo

Universal Nutrition

Wellness and Fitness ServicesNew Jersey, United States51-200 Employees

Universal Nutrition is a wellness and fitness services company headquartered in New Brunswick, New Jersey. Founded in 1977, it develops a portfolio of brands aimed at consumers pursuing health, fitness, and lifestyle goals, combining science and technology to create effective solutions for physical performance and daily well-being.

Its products are positioned to help fitness enthusiasts and health-conscious individuals address training, recovery, and wellness needs. The company operates within the wellness and fitness market and emphasizes science-backed formulations. A notable development in 2022 was the launch of Animal Cuts Powder.

Section iconCompany Overview

Headquarters
3 Terminal Road New Brunswick, New Jersey 08901 United States
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Universal Nutrition's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Universal Nutrition's revenue is estimated to be in the range of $100M$250M

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