Insights

Growth potential Mid-sized Omaha roofing contractor with revenue in the 10-25M range and a broad product line presents opportunities to upsell premium materials (CertainTeed, GAF, Owens Corning) and specialized solutions like cedar, slate, and metal options to commercial and residential customers.

Commercial/Insurance leverage Free hail and wind damage inspections and insurance filing capabilities indicate strong touchpoints for partnerships with property managers, multi-family developers, and adjusters to secure recurring storm-related roofing work.

Service expansion Compact team size (11-50 employees) suggests need for scalable service offerings such as scheduled maintenance programs, preventative roof care, and remote project tracking to drive higher customer lifetime value.

Brand and compliance Presence of multiple well-known roofing brands and a focus on quality materials positions Universal Roofing as a trusted partner for insurers, builders, and homeowners seeking reliable warranties and long-term durability.

Digital engagement Active use of marketing tech and analytics tools (AdRoll, Google Analytics, Microsoft Clarity) provides a foundation for lead scoring, retargeting, and measurable campaigns to expand market reach beyond Omaha into Nebraska and neighboring regions.

Similar companies to Universal Roofing

Universal Roofing Tech Stack

Universal Roofing uses 8 technology products and services including AdRoll, Microsoft Clarity, TrackJS, and more. Explore Universal Roofing's tech stack below.

AdRoll
Advertising
Microsoft Clarity
Analytics
TrackJS
Analytics
Housecall Pro
Appointment Scheduling
reCAPTCHA
Security
Google Analytics
Web Analytics
Apache
Web Servers
Facebook
Widgets

Universal Roofing's Email Address Formats

Universal Roofing uses at least 1 format(s):

Universal Roofing Email Formats	Example	Percentage
First@universalroofingdirect.com	John@universalroofingdirect.com	60%
FirLast@universalroofingdirect.com	JohDoe@universalroofingdirect.com	20%
FLast@universalroofingdirect.com	JDoe@universalroofingdirect.com	20%

Frequently Asked Questions

What is Universal Roofing's official website and social media links?

Universal Roofing's official website is universalroofingdirect.com and has social profiles on LinkedIn.

How much revenue does Universal Roofing generate?

As of July 2026, Universal Roofing's annual revenue is estimated to be $10M - $25M.

What is Universal Roofing's NAICS code?

Universal Roofing's NAICS code is 23 - Construction.

How many employees does Universal Roofing have currently?

As of July 2026, Universal Roofing has approximately 49 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Owner: R. Y.Office Manager And Secretary: C. E.Project Manager: M. O.. Explore Universal Roofing's employee directory with LeadIQ.

What industry does Universal Roofing belong to?

Universal Roofing operates in the Construction industry.

What technology does Universal Roofing use?

Universal Roofing's tech stack includes AdRollMicrosoft ClarityTrackJSHousecall ProreCAPTCHAGoogle AnalyticsApacheFacebook.

What is Universal Roofing's email format?

Universal Roofing's email format typically follows the pattern of First@universalroofingdirect.com. Find more Universal Roofing email formats with LeadIQ.

Universal Roofing

Q: How many employees does Universal Roofing have currently?

Universal Roofing has approximately 49 employees.

Q: What technology does Universal Roofing use?

Universal Roofing's tech stack includes reCAPTCHA, Google Tag Manager, Microsoft Clarity, Swiper, ZURB Foundation.

Q: What is Universal Roofing's NAICS code?

Universal Roofing's NAICS code is 23 (Construction).

ConstructionNebraska, United States11-50 Employees

Universal Roofing is a construction company based in Omaha, Nebraska, offering roofing installation, repair, and related services. The firm emphasizes the use of quality materials and comprehensive service, including inspections for hail and wind damage, a range of roofing options, and assistance with insurance filing, aiming to complete projects with efficient turnaround times. Its offerings cover various roofing types such as asphalt shingles, cedar, stone-coated steel, slate, tile, and flat roofs, with compatible decking, underlayment, and venting materials. The company serves customers in Nebraska, positioning itself as a trusted provider in the regional roofing and construction market, and highlights prompt scheduling and reliable service as core attributes. Universal Roofing operates from its location in Omaha and maintains a portfolio of brands across roofing and siding to support diverse project needs.