Enrollment Growth The university already runs LinkedIn Ads, Facebook Pixel, and Google Search Console, signaling an established digital recruitment footprint. There is an opportunity to implement an integrated CRM and marketing automation to improve lead capture, nurture, and enrollment conversion with channel analytics and a unified candidate journey view.

LMS Modernization Moodle is used as the learning management system, indicating a base for online and hybrid programs. Opportunities include advanced analytics, content reuse and interoperability, mobile friendly delivery, accessibility improvements, and seamless integrations with other edtech tools.

Cloud and Security The tech stack includes AWS ALB and Cloudflare Bot Management, pointing to cloud hosting and bot protection. Potential engagements cover cloud cost optimization, reliability hardening, security posture enhancements, and identity and access management with single sign on.

Alumni and Fundraising The institution emphasizes service and community, suggesting strong alumni relations potential. Consider deploying alumni CRM, donor management, events platforms, and data driven segmentation to increase engagement and fundraising.

Data Driven Strategy With substantial size and revenue, there is room to implement data analytics, business intelligence, and forecasting to inform enrollment strategy, program viability, and research collaborations, complemented by governance and partnerships with technology providers.