Quantum & Materials The university is boosting quantum materials research with substantial DoD funding and a dedicated materials science center expansion, presenting a cross-sell opportunity for advanced computing, simulation software, and high-end instrumentation providers.

Strategic Partnerships Recent collaborations with the Historical Society and industry partners like Deere indicate a readiness to engage in public-private partnerships and research funding opportunities that can open doors for sponsored programs, internships, and joint grants.

Research Infrastructure Investment in research infrastructure and facilities signals ongoing demand for lab software, data analytics tools, cloud collaboration platforms, and specialized equipment, making a case for enterprise licenses and service contracts.

Recognition & ROI Strong university-wide ROI and national rankings highlight a risk-averse, value-focused procurement stance, suggesting emphasis on cost-effective, scalable solutions with clear business outcomes and total cost of ownership benefits.

Education & Talent As a leading College of Pharmacy with 51-200 staff and students, there is potential for campus-wide webinars, training programs, and student-facing tech enablement (e.g., learning platforms, analytics, lab software) to drive adoption of vendor solutions and future renewals.