Private liberal arts Target expansion into broader online and hybrid programs for non-traditional students given a private liberal arts foundation and midwestern campus presence, leveraging existing online integration with Ecampus to grow enrollment and diversify revenue.

Athletics growth Recent coaching changes and active athletics programs present opportunities to offer sponsorships, athletic branding, CRM-driven ticketing and fan engagement solutions, and dataset-enabled sponsorship analytics to boost community support and fundraising.

Digital modernization Current tech stack includes experience cloud and analytics tools; there is potential to upsell advanced marketing automation, personalized student journeys, and SSO-enabled services to improve recruitment, retention, and alumni engagement.

Regional footprint Alliance, Ohio location with proximity to Cleveland and Pittsburgh offers cross-regional collaboration, multi-campus marketing programs, and partnerships with nearby high schools and community colleges to expand pathways and enrollment.

Financial health With revenue in the mid-range for private universities and a 501-1000 employee base, there is room to discuss cost-efficient technology platforms, managed services, and tailored fundraising solutions to optimize operating margins.