Private liberal arts Target Mount Union as a private, liberal arts university with a midwestern footprint and a tuition-sponsoring model; emphasize relationship-building with administration and development offices for partnerships, alumni engagement, and potential program sponsorships.

athletics expansion Recent coaching changes and athletic program investments signal ongoing growth in athletics; opportunities exist to offer sports tech, performance analytics, recruiting software, or branded wellness partnerships for football, basketball, and wrestling programs.

digital integration Ecampus integration with student information systems indicates a push toward digital experiences; propose scalable LMS enhancements, SSO-enabled student dashboards, data analytics, and cybersecurity solutions tailored for higher ed.

growth potential Revenue size places Mount Union in the mid-market higher ed segment with growth room; target tailored SaaS, cloud, and managed services contracts, as well as donor CRM and fundraising platforms aligned to expansion goals.

leadership & hiring Active leadership transitions in athletics and administration suggest decision-maker turnover; leverage this window to engage on executive relationship-building, renewal of IT/OPS contracts, and targeted outreach to key deans, athletics directors, and development officers.