Strategic Growth Opportunity to upsell broader university-wide digital marketing and analytics solutions by leveraging their current tech stack (Google Ads, The Trade Desk, Canva, Squarespace, Adobe Experience Cloud) and website optimization tools (Siteimprove) to enhance enrollment campaigns and visitor conversion.

Digital Experience Potential to offer integrated content management, student portal optimization, and marketing automation services to support over 30 degree programs, minors, and pre-professional tracks, aligning with their use of Google Workspace and Adobe Experience Cloud for collaboration and personalized communications.

Campus Partnerships Leverage recent campus collaborations and urban initiatives to propose sponsored digital campaigns, campus branding, and event marketing programs that boost local visibility and community engagement for Pitt-Greensburg and the broader Pitt system.

Analytics & Compliance Present data governance and analytics modernization offerings aligned with their tech stack (SQL Server, Siteimprove) to optimize reporting on enrollment metrics, website performance, and accessibility, while ensuring regulatory and accessibility standards.

Financial Fit With modest revenue scale and 51-200 employees, position scalable, cost-effective software-as-a-service and managed services packages that fit a smaller higher-ed budget while delivering measurable ROI in recruitment, retention, and digital experience improvements.