Integrated Marketing Expansion Leverage existing marketing stack (Pardot and iModules) and a broad constituent base (students, alumni, donors) to unify CRM, campaign analytics, and lifecycle programs across campus. Opportunity to consolidate data into a modern, privacy-compliant platform, optimize multi-channel engagement, and deliver personalized experiences. Services include CRM integration, marketing automation optimization, data governance, and training.

Analytics Modernization Current use of IBM Cognos Analytics suggests appetite for data-driven decision making; propose modernization to cloud-native analytics, self-service BI, and data governance across research, operations, and finance. Integrations with Planon, StarRez, and Google Drive enable a campus-wide data fabric; offer data platform, ETL, governance, security, and analytics accelerators tailored to higher education and research.

Facilities Digitalization Planon and StarRez usage indicates focus on spaces and housing management; propose a unified facilities and asset management solution with IoT, predictive maintenance, space optimization, and workflow automation. Cross-sell modules to manage classrooms, residence halls, and campus facilities more efficiently, with training and change management.

Healthcare IT Growth UR Medicine health system affiliation and large regional footprint create demand for health IT and data security services. Opportunities in EHR interoperability, clinical data analytics, patient data protection, cybersecurity; propose data integration, cloud hosting, compliance, and governance for research and operations.

Sustainability Partnerships Research on solar-thermal desalination signals a strategic focus on sustainable tech; pursue collaborative projects, licensing, or pilot deployments in energy and water tech across campus and with external partners. Potential for sponsored research, licensing opportunities, and student involvement in capstone projects.