Research Partnerships UW Madison is a large public research university with diverse disciplines and active collaborations including international programs. This creates opportunities for enterprise grant management, research data governance and cross departmental procurement platforms to streamline funding, compliance and collaboration across campuses.

Campus Analytics The institution already uses analytics and customer service tools such as Matomo, Google Tag Manager, and Zendesk, signaling readiness for an integrated campus wide analytics and CRM rollout. Potential opportunities include student recruitment and donor management CRM, website personalization and privacy compliance solutions.

Sustainability Data Recent initiatives include Wisconet environmental mesonet and Plant Available Water data features, indicating demand for environmental and agricultural data services. Potential offerings include weather and soil data APIs, dashboards for field management and analytics consulting for research and extension programs.

Athletics Tech Leadership appointments in athletics point to a resource rich program with needs around fan engagement and athlete performance analytics. Potential sales angles include CRM for ticketing and donor relations, analytics platforms for performance and operations, and digital media infrastructure upgrades.

Global Programs International collaboration through the Khorana program and governance roles such as an ombuds office suggest cross border programs and student mobility. Potential products include international partnerships platforms, compliance and risk management for cross border education, and multilingual communications tools.