Integrated Hispanic Reach Chicago-based Univision Local Media operates WGBO-TV, WXFT-TV, WOJO-FM, WPPN-FM and WVIV-FM, plus digital and experiential assets, providing access to a large Hispanic audience across broadcast and digital channels. This enables bundled campaigns spanning TV, radio, digital, social and experiential to reach qualified Hispanic consumers in the Chicago market. There are opportunities for cross-platform advertising packages and local sponsorships that deliver integrated branding and performance outcomes.

Data Driven CRM The tech stack includes Comscore for audience measurement and Salesforce Marketing Cloud for CRM-driven marketing, indicating a data-rich foundation for targeting and attribution. This supports data-driven, cross-channel campaigns and more personalized offers for advertisers seeking measurable impact.

Growth Partnerships Growth-oriented activity and partnerships point to a readiness for collaboration on larger-scale campaigns, including potential sponsorships and co-branded promotions. Historical moves such as expanded facilities and strategic partnerships suggest Univision Chicago can support national brand initiatives localized to Chicago.

Sales Leadership Notable sales leadership activity, including regional revenue leadership appointments, signals a strengthened sales focus and potential for enterprise-style deals. This can be leveraged to engage with senior marketers and discuss long-term sponsorships and strategic partnerships.

Local SMB Opportunity With a small-to-mid-sized local operation (11-50 employees) and mid-range revenue, Univision Chicago appears well-positioned to offer scalable, affordable multi-platform packages to Hispanic SMBs in Chicago. Opportunities include CRM-enabled campaigns, local sponsorships, and event activations that align with the Hispanic community's preferences.