Insights

Ethical luxury Position Unreal Fur as a premium vegan outerwear brand with a proven track record of awards and media recognition, highlighting opportunities to partner on exclusives, collaborations, and wholesale programs with retailers seeking sustainable, cruelty-free fashion options.

Sustainability as a driver Leverage the brand’s commitment to animal welfare and indigenous acknowledgment to craft sourcing and storytelling partnerships with eco-conscious platforms, vegan material suppliers, and influencer campaigns that appeal to ethically minded consumers and retailers.

Global reach Target overseas and niche luxury marketplaces that curate vegan or sustainable fashion, offering wholesale and drop-ship arrangements, limited-edition capsules, and co-branded campaigns to expand distribution while maintaining premium positioning.

Growth potential With a lean team and online presence, explore channel expansion through e-commerce partnerships, digital marketing accelerators, and showroom or trunk-show events to accelerate growth without substantial on-site infrastructure.

Technology advantages Promote tech-enabled sales opportunities by offering enhanced online shopping experiences, data-driven marketing collaborations, and analytics-led campaigns using Unreal Fur’s e-commerce signals to optimize conversions and customer lifetime value.

Similar companies to Unreal Fur

Unreal Fur Tech Stack

Unreal Fur uses 8 technology products and services including DoubleClick Floodlight, Google Hosted Libraries, Cart Functionality, and more. Explore Unreal Fur's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Flickity
    Javascript Libraries
  • Google Sheets
    Office Suites
  • Microsoft Azure
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Unreal Fur's Email Address Formats

Unreal Fur uses at least 1 format(s):
Unreal Fur Email FormatsExamplePercentage
First.Last@unrealfur.com.auJohn.Doe@unrealfur.com.au
53%
First@unrealfur.com.auJohn@unrealfur.com.au
47%

Frequently Asked Questions

Where is Unreal Fur's headquarters located?

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Unreal Fur's main headquarters is located at 41 Grosvenor Street Abbotsford, Victoria 3067 Australia. The company has employees across 1 continents, including Oceania.

What is Unreal Fur's phone number?

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You can contact Unreal Fur's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Unreal Fur's official website and social media links?

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Unreal Fur's official website is unrealfur.com.au and has social profiles on LinkedIn.

What is Unreal Fur's SIC code NAICS code?

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Unreal Fur's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Unreal Fur have currently?

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As of June 2026, Unreal Fur has approximately 9 employees across 1 continents, including Oceania. Key team members include Co-Founder: S. H.Managing Director: A. S.Managing Director: A. S.. Explore Unreal Fur's employee directory with LeadIQ.

What industry does Unreal Fur belong to?

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Unreal Fur operates in the Retail Apparel and Fashion industry.

What technology does Unreal Fur use?

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Unreal Fur's tech stack includes DoubleClick FloodlightGoogle Hosted LibrariesCart FunctionalityFlickityGoogle SheetsMicrosoft AzureGoogle Tag ManagerX-Content-Type-Options.

What is Unreal Fur's email format?

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Unreal Fur's email format typically follows the pattern of First.Last@unrealfur.com.au. Find more Unreal Fur email formats with LeadIQ.

When was Unreal Fur founded?

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Unreal Fur was founded in 2012.
Unreal Fur logo

Unreal Fur

Retail Apparel and FashionVictoria, Australia2-10 Employees

Unreal Fur is an independent luxury outerwear label based in Abbotsford, Victoria, Australia. With a small team, it designs premium coats and jackets from vegan materials, aiming to end animal cruelty in fashion. The brand is known for luxe faux fur and vegan leather and, founded more than a decade ago, positions itself in the retail apparel and fashion industry as a high-end, animal-free option, while acknowledging the Kulin Nations as traditional custodians of the land where it operates.

Its global customer base seeks cruelty-free luxury and inclusive design. Recognition such as two PETA Fashion Awards and a National Indigenous Fashion Award in 2022 underscores its industry impact toward kinder design.

Section iconCompany Overview

Headquarters
41 Grosvenor Street Abbotsford, Victoria 3067 Australia
Phone number
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Unreal Fur's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Unreal Fur's revenue is estimated to be in the range of $1M

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