Brand Recognition UnTapped Maple has achieved recognition as the official fuel and hydration provider for the American Birkebeiner, enhancing its visibility among endurance athletes and outdoor enthusiasts, which presents opportunities for targeted sports nutrition and hydration product sales.

Market Niche Specializing in pure maple syrup-based energy products positioned as wholesome alternatives to traditional energy gels, UnTapped appeals to health-conscious consumers, athletes, and outdoor adventurers seeking natural nutritional options.

Recent Growth Although revenue figures are modest, UnTapped's involvement in high-profile sporting events and its innovative product launch since 2013 suggest potential for expansion into broader health and sports nutrition markets.

Technology Usage Utilizing modern e-commerce tools such as BigCommerce and social media platforms indicates a strong online presence and distribution channel, facilitating direct-to-consumer sales and marketing efforts for sales outreach.

Partner Opportunities Collaboration with outdoor and sporting organizations, along with brand positioning as an official hydration sponsor, provides avenues for co-marketing, sponsorships, and strategic partnerships to boost sales and market reach.