Celebrity collaborations Partnering with celebrities for limited-edition makeup collections can drive excitement and boost sales, similar to the successful collaborations with Paramount Global and Pullupforchange in the past.

Inclusive product range Emphasizing inclusivity in product offerings, such as the Black Magic Carnival Collection, can attract a diverse customer base and capitalize on the growing demand for beauty products suitable for all skin tones.

Market expansion Opportunities for market expansion exist through partnerships with influential online platforms and beauty bloggers like Crunchylivinmamastyle, leveraging their reach to attract new customers and increase brand visibility.

Technological innovation Leveraging advanced technologies like Amazon Pay and Klickly for seamless online transactions and personalized customer experiences can enhance customer satisfaction and streamline the sales process.

Awards and recognition Continuing to receive industry awards and recognition, such as the Beauty award on 'Night of Stars,' can enhance brand credibility, attract loyal customers, and open doors for strategic partnerships that drive sales growth.