Up With Paper Email Format
Design ServicesUnited States11-50 Employees
Up With Paper designs and produces interactive paper goods, including pop-up greeting cards and pop-up books, aimed at fostering playful, personal connections. The cards and books embed features such as pull-tabs, light effects triggered by pushes, and embedded sound clips, while the books include hidden lift flaps and factual inserts to engage readers. Based in the United States, the company celebrated its 40th year of creating pop-up greeting cards in 2018. Its business model centers on serving retailers and wholesale buyers through its wholesale site. Operating as a small to mid-sized design services firm, it positions itself in the design-focused segment of the paper goods industry. Recent activity includes attending the 36th Louie Awards in Las Vegas, where the CEO of its parent company received the award.