Group Cross-Sell UPC Polska is part of Iliad's Play ecosystem, enabling bundled fixed broadband and mobile services. Leverage ongoing 5G deployment and upgraded core networking to craft joint promotions that increase ARPU across fixed and mobile offerings.

Network Modernization A modern, 400G-ready core network and recent infrastructure partnerships create opportunities to sell advanced network services such as managed networks, SD-WAN, security, and performance optimization to support UPC's unified communications and content delivery.

Marketing Tech Stack UPC's use of analytics and tag management tools (GA Enhanced eCommerce, Tealium, Adobe Tag Manager, Google Tag Manager, Hotjar) signals opportunities for data analytics consulting, marketing orchestration, privacy and data governance services, and optimization programs.

OTT and CDN The rollout of 4K content and 5G services boosts demand for streaming delivery, CDN, video optimization, DRM, and edge computing solutions to improve customer experience.

Transformation Leadership Recent leadership appointments focused on strategy and business development suggest a readiness for strategic advisory, M&A integration support, and broader digital transformation services.