Autodesk Synergy Leverage Upchain’s Autodesk affiliation to cross-sell PDM/PLM to existing Autodesk design users. Highlight the cloud-based PDM/PLM with configurable workflows and CAD tool integrations that streamline data management and lifecycle visibility. Focus on mid-market engineering and manufacturing teams seeking integrated tools and faster time to value.

Global SMB Expansion Autodesk’s regional expansion into India and Southern Asia opens growth channels for cloud PLM solutions. Position Upchain as an accessible, scalable option for emerging markets with a familiar integration ecosystem. Target SMBs in design, engineering, and manufacturing looking to digitalize operations.

Cloud Workflow Edge Promote Upchain’s out-of-the-box workflows and Jira and other tool integrations as a unifying platform to replace silos and speed ECOs, BOM control, and release processes. Emphasize quick deployment, cross-functional collaboration across CAD and business tools, and predictable processes.

Strategic Partnerships Leverage the existing tech stack including Jira, IBM DataPower, Redshift3D and Epic Systems to offer end-to-end workflows from design to production. Propose joint selling motions with Autodesk and ecosystem partners, plus integrated demos and reference customers to reduce risk for buyers.

Mid-Market Focus With a lean team and SMB revenue profile, Upchain can target mid-market manufacturers and product teams needing governance over product data and lifecycle. Offer tiered pricing, migration assistance, and training services to accelerate adoption and expand within existing customers and channel partners.