Community Partnerships Leverage UPCO's local presence in St. Joseph, MO and ties with veterinarians, breeders, and groomers to offer targeted product bundles and sponsorships with local clinics and events like vaccine clinics to drive cross-pollinated sales.

Nutrition & Wellness Capitalize on their recent collaboration with a local radio station to promote affordable and nutritious dog food offerings; propose exclusive bundles, samples, and educator-supported campaigns to boost repeat purchases and loyalty for care-focused products.

Eco Friendly Line Highlight opportunities around UPCO's eco-friendly Pooch Paper and expand into comparable sustainable accessories and packaging, appealing to environmentally conscious customers and veterinarians who recommend sustainable pets care.

Digital Engagement Given their online catalog and tech stack, propose enhanced digital marketing packages (retargeting, email automation, product recommendations) to increase online orders, plus value-added content for social channels targeting pet owners and professionals.

Affordability Drive With revenue under $1M, position cost-effective, high-margin staples and bulk supply options for small clinics, breeders, and independent retailers to scale UPCO’s reach and defend against larger distributors entering rural Missouri markets.