Regional footprint Upshur Rural Electric Cooperative serves parts of ten Northeast Texas counties, indicating a broader potential customer base for utilities software, billing, maintenance, and member engagement solutions across rural and semi-rural markets.

Mid-market scale With 51-200 employees and annual revenue between 10M and 25M, the cooperative sits in the mid-market segment, suggesting value-led, scalable IT and operations solutions tailored for cooperative governance, member services, and cost optimization.

Member-owned model As a member-owned electric distribution cooperative, Upshur RECC prioritizes member experience and transparency, presenting opportunities for CRM, analytics, and customer self-service tools that enhance engagement and trust.

Technology stack Current tech includes Salesforce, Hover, and Microsoft 365, signaling readiness for CRM-driven sales, asset management, and cloud collaboration enhancements, with potential for integrations and workflow automation.

Financial range Revenue in the 10–25 million range suggests prioritization of efficiency improvements, scalable software deployments, and phased capital investments, making ROI-focused proposals with clear payback appealing.