Insights

Acquired by Upland Software acquired Second Street in January 2021 for 25.4M in cash, suggesting potential alignment with enterprise software buyers and cross-sell opportunities into Upland’s customer base.

Niche Platform Second Street provides an audience engagement platform used by over 4,000 media companies and marketers, indicating broad reach with a focus on contests, quizzes, and interactive content that drives digital revenue.

Growth Potential Revenue range sits between 10M and 25M with an employee count under 50, signaling a mid-market footprint with room for expansion through expanded features, larger media partnerships, or tiered offerings.

Strategic Partners Existing partnerships like Shaw Local (media in Illinois) demonstrate appetite from local media for national contest capabilities, suggesting sales angles around regional media networks and co-branded campaigns.

Tech & Data Tech stack includes WordPress, SQL databases, and analytics-driven tools (D3.js, Google Docs, etc.), presenting opportunities to upsell data integration, analytics enhancements, and CMS flexibility for enterprise-grade clients.

Upland Second Street Tech Stack

Upland Second Street uses 8 technology products and services including WordPress, Microsoft SQL Server, MySQL, and more. Explore Upland Second Street's tech stack below.

WordPress

Content Management System

Microsoft SQL Server

Database

MySQL

Database

Google Docs

Documentation Tools

Amazon

E-commerce

D3.js

Javascript Graphics

jQuery

Javascript Libraries

Language Integrated Query

Programming Languages

Upland Second Street Email Formats	Example	Percentage
First.Last@secondstreet.com	John.Doe@secondstreet.com	64%
First@secondstreet.com	John@secondstreet.com	31%
Last@secondstreet.com	Doe@secondstreet.com	5%

Upland Second Street Email Formats

Example

Percentage

First.Last@secondstreet.com

John.Doe@secondstreet.com

64%

First@secondstreet.com

John@secondstreet.com

31%

Last@secondstreet.com

Doe@secondstreet.com

Frequently Asked Questions

What is Upland Second Street's phone number?

You can contact Upland Second Street's main corporate office by phone at

+1-314-880-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upland Second Street's official website and social media links?

Upland Second Street's official website is secondstreet.com and has social profiles on LinkedIn.

How much revenue does Upland Second Street generate?

As of July 2026, Upland Second Street's annual revenue is estimated to be $10M - $25M.

What is Upland Second Street's NAICS code?

Upland Second Street's NAICS code is 5112 - Software Publishers.

How many employees does Upland Second Street have currently?

As of July 2026, Upland Second Street has approximately 20 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Director Of Infrastructure Engineering: D. B.Director Of Affiliate Success: L. C.Quality Assurance Engineer: S. A.. Explore Upland Second Street's employee directory with LeadIQ.

What industry does Upland Second Street belong to?

Upland Second Street operates in the Software Development industry.

What technology does Upland Second Street use?

Upland Second Street's tech stack includes WordPressMicrosoft SQL ServerMySQLGoogle DocsAmazonD3.jsjQueryLanguage Integrated Query.

What is Upland Second Street's email format?

Upland Second Street's email format typically follows the pattern of First.Last@secondstreet.com. Find more Upland Second Street email formats with LeadIQ.

When was Upland Second Street founded?

Upland Second Street was founded in 2007.

Upland Second Street

Q: What is Upland Second Street's official website and social media links?

Upland Second Street's official website is secondstreet.com. Upland Second Street has social profiles on LinkedIn.

Q: How many employees does Upland Second Street have currently?

Upland Second Street has approximately 20 employees.

Q: What technology does Upland Second Street use?

Upland Second Street's tech stack includes Marketo, Google Docs, Google Analytics, Font Awesome, Hammer.js.

Q: What is Upland Second Street's NAICS code?

Upland Second Street's NAICS code is 5112 (Software Publishers).

Software DevelopmentMissouri, United States11-50 Employees

Upland Second Street, based in St. Louis, Missouri, operates in software development and focuses on audience engagement. Its platform is used by more than 4,000 media companies and marketers to run contests and other interactive content on their websites. These activities are designed to monetize digital channels, grow email databases, and deepen audience interaction. 

The Second Street Lab provides original content on trends, best practices, and case studies in digital engagement. In January 2021, Upland Software acquired Second Street Media.

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