Insights

Expanding Market Reach Second Street has demonstrated growth through the opening of new locations, including an international expansion into the United Kingdom, indicating a willingness to explore new markets and diversify its client base.

Strategic Acquisition The company's acquisition by Upland Software for over 25 million dollars highlights its strong market position and potential for integrated digital engagement solutions, offering cross-selling opportunities within Upland's portfolio.

Robust Client Base Serving over 4,000 media companies and marketers, Second Street exhibits a broad customer reach which can be leveraged for upselling advanced features or customized solutions to existing clients.

Recent Industry Partnerships Collaborations such as the partnership with Shaw Media Illinois showcase opportunities to penetrate regional markets and media organizations seeking interactive content solutions.

Focus on Digital Engagement The company's core service offering—interactive contests and engagement tools—aligns well with market trends toward digital audience engagement and data-driven marketing, presenting opportunities to offer complementary analytics and personalization services.

Similar companies to Upland Second Street

Upland Second Street Tech Stack

Upland Second Street uses 8 technology products and services including Google Slides, NoSQL, SQL, and more. Explore Upland Second Street's tech stack below.

  • Google Slides
    Communication And Collaboration
  • NoSQL
    Database
  • SQL
    Database
  • Google Workspace
    Email
  • Upland Second Street
    Email Marketing
  • jQuery
    Javascript Libraries
  • Hammer.js
    Javascript Libraries
  • JavaScript
    Programming Languages

Upland Second Street's Email Address Formats

Upland Second Street uses at least 1 format(s):
Upland Second Street Email FormatsExamplePercentage
First.Last@secondstreet.comJohn.Doe@secondstreet.com
39%
First@secondstreet.comJohn@secondstreet.com
19%
Last@secondstreet.comDoe@secondstreet.com
3%
First.Last@secondstreet.comJohn.Doe@secondstreet.com
39%

Frequently Asked Questions

Where is Upland Second Street's headquarters located?

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Upland Second Street's main headquarters is located at 1017 Olive Street, Mezzanine Level. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is Upland Second Street's phone number?

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You can contact Upland Second Street's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upland Second Street's official website and social media links?

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Upland Second Street's official website is secondstreet.com and has social profiles on LinkedIn.

How much revenue does Upland Second Street generate?

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As of December 2025, Upland Second Street's annual revenue is estimated to be $500K.

What is Upland Second Street's SIC code NAICS code?

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Upland Second Street's SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Upland Second Street have currently?

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As of December 2025, Upland Second Street has approximately 51 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Cto: P. M.President: D. B.Partner: M. C.. Explore Upland Second Street's employee directory with LeadIQ.

What industry does Upland Second Street belong to?

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Upland Second Street operates in the Software Development industry.

What technology does Upland Second Street use?

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Upland Second Street's tech stack includes Google SlidesNoSQLSQLGoogle WorkspaceUpland Second StreetjQueryHammer.jsJavaScript.

What is Upland Second Street's email format?

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Upland Second Street's email format typically follows the pattern of First.Last@secondstreet.com. Find more Upland Second Street email formats with LeadIQ.

When was Upland Second Street founded?

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Upland Second Street was founded in 2007.

Upland Second Street

Software DevelopmentMissouri, United States51-200 Employees

Second Street is an audience engagement software platform that is used by over 4,000 media companies and marketers. 

Our partners use the platform to run contests and interactive content – such as personality quizzes, sweepstakes, photo contests, and more – on their website to generate digital revenue, grow their email database, and engage their audience.

The Second Street Lab delivers original, actionable content focused on how to succeed in the world of digital engagement. The Lab features insights from Second Street’s team of experts and other industry insiders on trends, best practices, and case studies. Check it out: http://lab.secondstreet.com.

For more information, reach out to us at marketing@secondstreet.com.

Section iconCompany Overview

Headquarters
1017 Olive Street, Mezzanine Level
Phone number
SIC Code
5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Upland Second Street's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Upland Second Street's revenue is estimated to be in the range of $10M$25M

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