Expansion through acquisitions UPM Raflatac has recently acquired Grafityp Selfadhesive Products NV and Grafityp UK Limited, indicating a strategic focus on enhancing graphics offerings. This presents a potential sales opportunity for collaboration with Grafityp's existing clients and expanding market presence.

Sustainable product launches With the launch of RecyClass-certified paper label for HDPE and PP packs, as well as Carbon Action Plastic Labels portfolio, UPM Raflatac is emphasizing sustainable solutions. Sales development representatives can leverage these eco-friendly product offerings to target environmentally conscious customers seeking sustainable packaging solutions.

Innovative label materials The introduction of New Wave paper label material and wash-off adhesive product range for different containers showcases UPM Raflatac's commitment to innovation. This opens up sales opportunities to promote these novel materials to clients looking for cutting-edge labeling solutions.

Key personnel appointment Brinder Gill joining as Senior Vice President (SVP) of the Americas Region brings new leadership to UPM Raflatac. Sales development professionals can utilize this opportunity to establish connections, explore new market territories, and potentially pitch products to a wider audience under the guidance of the new SVP.

Market trend alignment The focus on delivering sustainable and innovative products aligns with the current market trend towards environmentally friendly packaging solutions. Sales representatives can capitalize on this trend by highlighting UPM Raflatac's offerings as meeting the evolving demands of the market, positioning the company as a preferred partner for sustainable packaging needs.