International Expansion UPM Raflatac recently closed offices in Germany, indicating a strategic shift in focus. This presents an opportunity for the company to reallocate resources towards expanding into new markets and establishing a stronger presence globally.

Innovative Product Launch The launch of OptiCut, a wash-off label solution for plastic food containers, showcases UPM Raflatac's commitment to sustainability and innovation. Sales teams can leverage this eco-friendly product to attract environmentally-conscious customers and differentiate the company in the market.

Collaborative Partnerships Partnering with companies like Phoenix Italia S.r.l. to develop new labeling systems demonstrates UPM Raflatac's collaborative approach. Sales representatives can capitalize on these partnerships to offer comprehensive solutions and drive sales through mutually beneficial relationships.

Industry-Specific Guides The release of a comprehensive guide for FMCG companies on enhancing packaging recyclability positions UPM Raflatac as an industry thought leader. Sales development professionals can use this resource to engage FMCG clients, showcase expertise, and build credibility, leading to increased sales opportunities.

Market Disruption The closure of the Kaltenkirchen factory indicates UPM Raflatac's strategic move to optimize competitiveness. Sales teams can leverage this industry disruption as an opportunity to introduce alternative solutions to customers affected by the closure, potentially converting them into new clients.