New Acquisitions UPM Raflatac has recently acquired Grafityp Selfadhesive Products NV and Grafityp UK Limited, expanding its graphics offerings. These acquisitions present an opportunity for cross-selling and upselling label materials and solutions to the newly acquired customer base.

Product Innovation The launch of new products like RecyClass-certified paper labels for HDPE and PP packs, New Wave paper label material, wash-off adhesive product range, and Carbon Action Plastic Labels portfolio showcases UPM Raflatac's commitment to innovation. These innovative products can be leveraged as key selling points to attract eco-conscious customers and differentiate from competitors.

Executive Leadership The appointment of Brinder Gill as the Senior Vice President of the Americas Region signals strong leadership in the company. Building relationships with key executives like Brinder Gill can potentially open doors for partnership opportunities and large-scale label material orders from the Americas region.

Sustainability Focus UPM Raflatac's focus on sustainability is evident through the introduction of eco-friendly products such as RecyClass-certified labels and Carbon Action Plastic Labels. Businesses increasingly prioritize sustainability, providing a prime opportunity for UPM Raflatac to position itself as a preferred supplier for environmentally conscious customers.

Competitive Positioning With a wide range of self-adhesive paper and film products, UPM Raflatac competes strongly in the label materials market. Leveraging its extensive product portfolio, quality standards, and global presence, the company can emphasize its competitive advantages in customer pitches to gain market share and win over clients from competitors.