Innovative Product Launches UPM Raflatac actively develops and launches advanced adhesive and label solutions such as OptiCut WashOff and hotmelt adhesives for specialty markets like food logistics and beverages, demonstrating a focus on high-performance, reusable, and recyclable materials that appeal to environmentally conscious brands.

Strategic Acquisitions The company's acquisitions of Grafityp and Metamark have expanded its portfolio and market reach within the graphics and label industries, creating additional opportunities to cross-sell updated products and solutions to a broader customer base.

Sustainability Innovation UPM Raflatac's introduction of product footprint data integration and launch of eco-friendly label options highlight a commitment to sustainability, positioning them as a preferred partner for brands seeking environmentally responsible packaging and labeling solutions.

Digital Engagement Utilizing a modern tech stack including Salesforce Marketing Cloud and digital content management tools, UPM Raflatac demonstrates strong digital marketing capabilities, offering opportunities to engage potential clients with personalized solutions and targeted campaigns.

Market Expansion Participation in industry events like Labelexpo Mexico and product innovations tailored for food, beverage, and reusable container markets indicate ongoing efforts to penetrate new industry segments and geographic regions, providing avenues for upselling and establishing new client relationships.