Sustainable label growth UPM Raflatac is actively expanding its recyclable and returnable packaging solutions, including a portfolio of label materials designed to work with recycling processes. This creates sales opportunities with packaging converters and CPG brands seeking sustainable materials for circular packaging.

Regional expansion The company has announced expansion of operations and distribution terminals in India and Southeast Asia, signaling rising demand in emerging markets and open doors for local partnerships, slitting, and logistics services to accelerate regional coverage.

Wine and spirits focus Premium Performance label materials for wine and spirits packaging launched in 2025 indicate a targeted product line for premium beverages, presenting cross-sell opportunities with premium brand owners, bottlers, and packaging converters serving the luxury segment.

Strategic partnerships Renewed and expanded partnerships, such as the Mark Andy collaboration, highlight a channel strategy that can be leveraged to co-develop solutions, leverage equipment compatibility, and access new customer bases through joint go-to-market efforts.

Digital and industrial readiness Adoption of Azure, AWS, modern web technologies, and a global sales footprint position UPM Raflatac to offer integrated digital labeling solutions, e-commerce enablement, and scalable supply chain services to large manufacturers seeking efficiency and data-driven labeling programs.