What is UpNest (acq. by Realtor.com / NewsCorp)'s NAICS code?

UpNest (acq. by Realtor.com / NewsCorp)'s NAICS code is 531 (Real Estate).

Insights

Strategic Acquisition UpNest is now part of Realtor.com, expanding its reach within a major real estate ecosystem and enabling cross-selling opportunities with Realtor.com’s agent network and user base.

Growth Momentum Historically recognized as a fast-growing tech player with Deloitte Technology Fast 500 and Inc. 500 listings, signaling a proven track record that can reassure potential partners and accelerators in sales conversations.

Competitive Positioning operates a marketplace model that contrasts agents against each other for consumer quotes, suggesting upsell potential around premium matchmaking, enhanced agent qualifications, or exclusive partnerships to raise win rates.

Tech Stack Leverages a modern tech stack (Optimizely, Amplitude, Mixpanel, Hotjar, AWS, WordPress) suitable for experimentation, analytics, and personalized experiences, indicating opportunities to propose performance marketing or product-led initiatives with measurable ROI.

Market Potential Revenue range and alliance with large-scale industry players imply access to mid-market and enterprise real estate teams; ideal for selling enterprise features, data integrations, or co-branded marketing programs to boost agent sourcing and user engagement.

UpNest (acq. by Realtor.com / NewsCorp) Tech Stack

UpNest (acq. by Realtor.com / NewsCorp) uses 8 technology products and services including Optimizely, Taboola, Amplitude, and more. Explore UpNest (acq. by Realtor.com / NewsCorp)'s tech stack below.

UpNest (acq. by Realtor.com / NewsCorp) Email Formats	Example	Percentage
First@upnest.com	John@upnest.com	100%

UpNest (acq. by Realtor.com / NewsCorp) Email Formats

Example

Percentage

First@upnest.com

John@upnest.com

100%

Frequently Asked Questions

What is UpNest (acq. by Realtor.com / NewsCorp)'s phone number?

You can contact UpNest (acq. by Realtor.com / NewsCorp)'s main corporate office by phone at

+1-415-854-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is UpNest (acq. by Realtor.com / NewsCorp)'s official website and social media links?

UpNest (acq. by Realtor.com / NewsCorp)'s official website is upnest.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does UpNest (acq. by Realtor.com / NewsCorp) generate?

As of October 2026, UpNest (acq. by Realtor.com / NewsCorp)'s annual revenue is estimated to be $25M - $50M.

What is UpNest (acq. by Realtor.com / NewsCorp)'s SIC code and NAICS code?

UpNest (acq. by Realtor.com / NewsCorp)'s SIC code is 6531 - Real Estate Agents and Managers and NAICS code is 531 - Real Estate.

How many employees does UpNest (acq. by Realtor.com / NewsCorp) have currently?

As of October 2026, UpNest (acq. by Realtor.com / NewsCorp) has approximately 31 employees across 3 continents, including North America, Asia and Europe. Key team members include Business Owner: M. M. and Dating Coach & Matchmaker: T. D. Explore UpNest (acq. by Realtor.com / NewsCorp)'s employee directory with LeadIQ.

What industry does UpNest (acq. by Realtor.com / NewsCorp) belong to?

UpNest (acq. by Realtor.com / NewsCorp) operates in the Real Estate industry.

What technology does UpNest (acq. by Realtor.com / NewsCorp) use?

UpNest (acq. by Realtor.com / NewsCorp)'s tech stack includes Optimizely, Taboola, Amplitude, Hotjar, Linkedin Insight Tag, Mixpanel, Amazon Web Services and WordPress.

What is UpNest (acq. by Realtor.com / NewsCorp)'s email format?

UpNest (acq. by Realtor.com / NewsCorp)'s email format typically follows the pattern of First@upnest.com. Find more UpNest (acq. by Realtor.com / NewsCorp) email formats with LeadIQ.

How much funding has UpNest (acq. by Realtor.com / NewsCorp) raised to date?

As of October 2026, UpNest (acq. by Realtor.com / NewsCorp) has raised $2.8M in funding. The last funding round occurred on Nov 01, 2014 for $2.8M.

When was UpNest (acq. by Realtor.com / NewsCorp) founded?

UpNest (acq. by Realtor.com / NewsCorp) was founded in 2013.

UpNest (acq. by Realtor.com / NewsCorp)

Real EstateCalifornia, United States11-50 Employees

UpNest operates a realtor marketplace that connects home buyers and sellers with local real estate agents who compete for their business. The platform enables users to receive custom quotes from several hand-picked professionals in the area, allowing them to compare fees, experience, and specialties at a glance. Based in San Mateo, California, UpNest has facilitated billions of dollars in home sales and helped consumers save millions in commissions. Over the years, the service has earned industry recognition, including Deloitte's Technology Fast 500 and Inc. Magazine's Fastest Growing Company listings. It was also noted on HousingWire Tech 100 in 2021 and 2022. In June 2022, Move, Inc., the operator of Realtor.com, acquired UpNest, integrating it with Realtor.com's real estate platform.

Insights

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