Upparent Email Format
Technology, Information and MediaIllinois, United States2-10 Employees
Upparent operates in the technology, information and media space, concentrating on reviews and recommendations gathered from regular parents about family activities, destinations, products, and gifts. The platform enables parents to share insights and discover community-curated content across 22 regional markets, with location-aware features like interactive maps and calendars that highlight relevant local options. Users can participate by creating polls, starting discussions on family-life topics, and collecting responses from the community, resulting in evolving lists and conversations shaped by votes and favorites. Based in Chicago, Illinois, Upparent serves a family-focused audience seeking practical guidance for planning outings, purchases, and experiences suitable for households. The service emphasizes a broad, varied set of opinions and interests, organized to help families discover new ideas and make informed choices in their local area. A notable development includes the company launching a curated list of easy science experiments for kids in mid-2020, reflecting its ongoing content expansion for family-friendly activities.