SAP Expertise Leverage Upper's Recognized SAP Expertise and SAP Business One specialization as a differentiator in targeting mid-market manufacturers, distributors, franchises, and service companies that need proven SAP-based ERP and BR One extensions.

SAP Partnership Position as a preferred SAP partner with a track record of published success cases since 2015 to engage prospects seeking validated SAP implementations and a trusted migration or optimization path.

Software Factory Highlight Upper as a 'fábrica de software' within the SAP ecosystem to attract clients seeking rapid development of add-ons and extensions to SAP B1, offering bespoke enhancements and faster time-to-value.

Industry Focus Target manufacturing and distribution sectors where Upper demonstrates deep domain expertise, offering tailored ERP optimization, analytics-driven decision support, and scalable BR One solutions.

Growth Readiness Capitalize on the company’s growth potential and education pipeline (SAP consultant training center) to address clients prioritizing capabilities, training, and long-term support, while aligning with potential upsell on platform capabilities and analytics.