Market Leadership Upstaging has a long-standing presence in the entertainment services industry since 1972, establishing a reputation for high-quality theatrical lighting and event production services, which positions them as a trusted partner for large-scale events and productions.

Strategic Partnerships Recent collaborations with notable organizations like Pulama Lāna'i and Martin by HARMAN highlight their ability to form high-profile, environmentally conscious, and innovative partnerships, opening opportunities to expand into eco-friendly and technologically advanced event solutions.

Growth Potential With revenue estimates between $100M and $250M and over 200 employees, Upstaging demonstrates significant market presence and growth capacity, making it an attractive target for additional service offerings or technology integrations to enhance their production capabilities.

Recognition & Credibility Receiving awards such as the 2021 Outstanding Business of the Year and maintaining a strong local presence through government partnerships, Upstaging is recognized for excellence and community engagement, which can facilitate trust and easier onboarding for new clients.

Innovation & Technology Utilizing modern tools like social media feeds, Google APIs, and event-specific technologies, Upstaging is positioned as a progressive company receptive to digital integrations, creating opportunities for tech vendors to offer innovative solutions to enhance their event production services.