Insights

Boutique Publisher Upstate Diary is a small, high-end digital media and biannual print publisher reaching readers in 60 countries, suggesting opportunities for premium sponsored content, brand partnerships, and limited edition collaborations with luxury or creative brands.

Global Reach With a distribution reach across 60 countries, there is potential to propose international content programs, licensing of editorial and visual assets, or multi-market campaigns that tailor storytelling to regional audiences.

Creative Services UD already partners with brands and other publishers for creative services, indicating a receptive audience for deeper strategic partnerships, co-branded editorial series, and content production services for brand storytelling.

Digital Commerce The use of Squarespace Commerce and payment tools suggests readiness for e-commerce driven initiatives, such as selling limited edition prints, photography books, or membership-based access to exclusive content and events.

Upcoming Growth Revenue is in the $1M–$10M range with a lean team, signaling efficiency and potential for scale through targeted sponsorships, collaboration with tech-enabled publishers, and expansion into new revenue streams like video content and premium subscriptions.

Similar companies to Upstate Diary

Upstate Diary Tech Stack

Upstate Diary uses 8 technology products and services including Disqus, Squarespace, Squarespace Commerce, and more. Explore Upstate Diary's tech stack below.

Upstate Diary's Email Address Formats

Upstate Diary uses at least 1 email format:
Upstate Diary Email FormatsExamplePercentage
First@upstatediary.comJohn@upstatediary.com
100%

Frequently Asked Questions

What is Upstate Diary's official website and social media links?

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Upstate Diary's official website is upstatediary.com and has social profiles on LinkedIn.

How much revenue does Upstate Diary generate?

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As of September 2026, Upstate Diary's annual revenue is estimated to be $1M - $10M.

What is Upstate Diary's NAICS code?

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Upstate Diary's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Upstate Diary have currently?

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As of September 2026, Upstate Diary has approximately 5 employees across 2 continents, including North America and Europe. Key team members include Creative Director: K. O., Features Writer: C. H. and Editor: K. A. A. Explore Upstate Diary's employee directory with LeadIQ.

What industry does Upstate Diary belong to?

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Upstate Diary operates in the Book and Periodical Publishing industry.

What technology does Upstate Diary use?

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Upstate Diary's tech stack includes Disqus, Squarespace, Squarespace Commerce, Google Workspace, Emotion, Choices, AfterPay and Stripe.

What is Upstate Diary's email format?

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Upstate Diary's email format typically follows the pattern of First@upstatediary.com. Find more Upstate Diary email formats with LeadIQ.

When was Upstate Diary founded?

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Upstate Diary was founded in 2014.
Upstate Diary logo

Upstate Diary

Book and Periodical PublishingNew York, United States2-10 Employees

Upstate Diary operates as a digital media company and biannual print publisher, producing high-quality writing, photography, and film content. It reaches readers in sixty countries and blends its own original editorial with collaborations with brands and other publishers to provide layered content and creative services. It centers on intimate interviews with leading artists, designers, musicians, and writers who live and work near nature, complemented by photography.

Based in Highland, New York, the company is a small team within the book and periodical publishing sector. It was founded by Kate Orne, a Swedish photographer and former editor at Interview Magazine, and has since brought on Matt Brooke as Co-Creative Director, who previously led design and art direction roles at publications such as i-D Magazine, Elle France, and Arena. The organization pursues partnerships with brands and other publishers to deliver creative services and meaningful content beyond its own editorial.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Upstate Diary's revenue is estimated to be in the range of $1M - $10M

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