Insights

Premium Partnerships Upstate Diary already partners with brands and other publishers to create meaningful content and reaches readers in 60 countries. There is a clear opportunity to expand sponsored interview series, branded editorial features, and licensing of editorial assets to luxury brands, media networks, and cultural institutions through structured partnership tiers and co branded issues.

Direct to Consumer Growth With Squarespace Commerce and Stripe in place, Upstate Diary is positioned to grow direct-to-consumer sales of limited edition prints, photography books, and subscriptions for biannual issues, plus digital downloads and merchandise. Consider product bundling with partner brands and targeted marketing using existing analytics to improve conversion and retention.

Scalable Creative Services UD already offers creative services to brands and publishers and there is potential to formalize retainer based engagements for video interviews, photo essays, short films and social content across platforms. Propose packaged services, standardized workflows, and a flexible freelancer network to scale delivery.

Global Monetization Reaching readers in 60 countries enables geo targeted sponsorships and international campaigns. Leverage Google Analytics and audience insights to attract premium advertisers and consider licensing content for syndication in select markets.

Strategic Alliances Leadership and design pedigree open doors to partnerships with galleries, museums, design schools, film festivals, and editorial networks for co branded events and exhibitions. These alliances expand reach, create experiential revenue streams, and unlock new enterprise sales channels.

Similar companies to Upstate Diary

Upstate Diary Tech Stack

Upstate Diary uses 8 technology products and services including Disqus, Webpack, Squarespace Commerce, and more. Explore Upstate Diary's tech stack below.

  • Disqus
    Comment Systems
  • Webpack
    Development
  • Squarespace Commerce
    E-commerce
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • Stimulus
    Javascript Frameworks
  • Stripe
    Payment Processing
  • Google Analytics
    Web Analytics

Media & News

Upstate Diary's Email Address Formats

Upstate Diary uses at least 1 format(s):
Upstate Diary Email FormatsExamplePercentage
First@upstatediary.comJohn@upstatediary.com
100%

Frequently Asked Questions

Where is Upstate Diary's headquarters located?

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Upstate Diary's main headquarters is located at 787 South Street Highland, New York 12528 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Upstate Diary's official website and social media links?

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Upstate Diary's official website is upstatediary.com and has social profiles on LinkedIn.

What is Upstate Diary's NAICS code?

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Upstate Diary's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Upstate Diary have currently?

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As of June 2026, Upstate Diary has approximately 5 employees across 2 continents, including North AmericaEurope. Key team members include Creative Director: K. O.Features Writer: C. H.Editor: K. A. A.. Explore Upstate Diary's employee directory with LeadIQ.

What industry does Upstate Diary belong to?

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Upstate Diary operates in the Book and Periodical Publishing industry.

What technology does Upstate Diary use?

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Upstate Diary's tech stack includes DisqusWebpackSquarespace CommerceGoogle WorkspaceGoogle Fonts APIStimulusStripeGoogle Analytics.

What is Upstate Diary's email format?

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Upstate Diary's email format typically follows the pattern of First@upstatediary.com. Find more Upstate Diary email formats with LeadIQ.

When was Upstate Diary founded?

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Upstate Diary was founded in 2014.

Upstate Diary

Book and Periodical PublishingNew York, United States2-10 Employees

Upstate Diary operates as a digital media company and biannual print publisher, producing high-quality writing, photography, and film content. It reaches readers in sixty countries and blends its own original editorial with collaborations with brands and other publishers to provide layered content and creative services. It centers on intimate interviews with leading artists, designers, musicians, and writers who live and work near nature, complemented by photography.

Based in Highland, New York, the company is a small team within the book and periodical publishing sector. It was founded by Kate Orne, a Swedish photographer and former editor at Interview Magazine, and has since brought on Matt Brooke as Co-Creative Director, who previously led design and art direction roles at publications such as i-D Magazine, Elle France, and Arena. The organization pursues partnerships with brands and other publishers to deliver creative services and meaningful content beyond its own editorial.

Section iconCompany Overview

Headquarters
787 South Street Highland, New York 12528 United States
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2014
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Upstate Diary's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Upstate Diary's revenue is estimated to be in the range of $1M$10M

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