Competitor Identification Identify Paytm Money and CRED as key competitors to target potential customers who are using their services and might be open to switching to Upstox.

Strategic Partnerships Explore opportunities for strategic partnerships similar to Upstox's collaboration with MullenLowe Lintas Group to enhance brand visibility and reach new customer segments.

Employee Growth Leverage Upstox's hiring of 250 new employees to connect with potential clients in the financial services sector who might be interested in Upstox's offerings.

Technology Advancements Highlight Upstox's tech stack including Appsflyer and Qlik Sense to showcase advanced technology capabilities to tech-savvy potential customers.

Market Campaigns Analyze the success of Upstox's recent brand campaigns like 'Cut the Kit Kit, Get in the Market' to understand customer engagement strategies and tailor sales approaches accordingly.