Target Market Focus Upswing Retention specializes in engaging and supporting non-traditional and at-risk college students, presenting an opportunity to offer tailored solutions that enhance student retention and success in the higher education sector.

Growth Potential With recent pre-Series A funding of $4.2 million and a goal to serve 50,000 students by 2020, the company is expanding rapidly, making it a promising partner for educational technology solutions and expansion initiatives.

Technology Integration Utilizing advanced tech stacks such as AngularJS, Node.js, and cloud services like Azure, Upswing shows openness to innovative digital tools, creating sales opportunities for complementary edtech integrations and platform enhancements.

Financial Scope Generating revenues between $10 million and $25 million, Upswing has a sizable budget for investment in new partnerships and technology upgrades, offering substantial sales potential in the edtech and student engagement markets.

Market Positioning As a company competing alongside smaller firms like Run It Once, Upswing's focus on large-scale impact and personalized student retention positions it for sustained growth and potential collaborations with larger educational institutions seeking scalable solutions.