Growing Market Reach Upward Brand Interactions has expanded its presence across multiple Ohio locations including Cleveland, Columbus, Dayton, and Springfield, indicating a strategic footprint in regional markets that can be leveraged for local or statewide advertising campaigns.

Acquisition Strategy The company recently acquired Graphica, a Miami Township-based brand design firm, demonstrating a growth approach through strategic acquisitions that could open opportunities for cross-selling integrated branding and design solutions.

Mid-Size Revenue Operating within a revenue range of 1 to 10 million dollars and with a team size of 50 to 200 employees, Upward has the scale to invest in innovative marketing technologies and expand its service offerings.

Technology Adoption The company employs advanced marketing tools like Salesforce Marketing Cloud, Marketo, React, and Modernizr, showcasing a technology-forward approach that could benefit clients seeking digital transformation and sophisticated marketing automation.

Diverse Client Base With core segments spanning manufacturing, technology, healthcare, community tourism, and consumer services, Upward’s diverse industry exposure presents opportunities to tailor specialized marketing solutions for clients within different sectors.