Culture driven Urban List is a leading Asia Pacific culture and experiences platform with 3M+ engaged users and a high conversion rate where 83% have tried a recommendation in the last month. This suggests strong opportunity for brand partnerships, sponsored content, and performance campaigns targeting in-market buyers seeking lifestyle experiences.

Scale and reach With 30,000 recommendations per hour across Australia, New Zealand and Singapore, and recognition as Media Brand Of The Year, Urban List offers broad regional reach and credibility for premium brands looking to drive awareness and measurable engagement in lifestyle and hospitality categories.

Tech-enabled The technology stack including Google AdSense, Salesforce, Klaviyo, WordPress and Piwik PRO Core enables robust data capture, CRM workflows, email automation and analytics for targeted campaigns, retargeting, and attribution across brand partnerships.

Partnership potential Recent partnerships across pets, travel, beauty and hospitality indicate openness to co-branded campaigns, affiliates and exclusive experiences. This points to upsell opportunities for sponsored content, affiliate programs, and bundled experiences with retailers and service providers.

Revenue opportunity Revenue range ($10M-$25M) and rapid community growth signal substantial opportunity for scalable ad products, performance-based campaigns and premium inventory packages aligned with in-market consumer intent in the Asia Pacific region.