Audience scale Urban List reaches a community of over 3 million culture seekers across Australia, New Zealand, and Singapore, with 30,000 recommendations an hour and a high in-market conversion potential for lifestyle brands and experiences.

Trusted influence A proprietary blend of influence and tech powers billions in annual spend and a high trial rate (83% of the community have tried something recommended in the last month), suggesting strong opportunities for brand partnerships, performance campaigns, and affiliate programs.

Awarded credibility Recognized as Media Brand Of The Year in 2021 and 2023, along with other industry accolades, which enhances partner trust and justifies premium advertising or sponsored content collaborations.

Strategic partnerships Recent and ongoing partnerships with tourism boards, travel and retail brands, and city-focused initiatives indicate openness to co-branded campaigns, experiential content, and curated bookable experiences that align with travel, dining, and lifestyle sectors.

Tech-enabled reach Tech stack including PubMatic, Varnish, WordPress, and Cloudflare suggests strong programmatic advertising capabilities and scalable publishing, enabling robust inventory for targeted campaigns and analytics-driven optimization.