Strategic Partnerships U.S. Soccer Federation is actively forming strategic alliances with prominent organizations such as Wasserman Media Group and Praytellagency, indicating openness to collaborative ventures and sponsorship opportunities in sports marketing, media, and stakeholder engagement.

Major Tournament Initiatives With high-profile events like the 2026 FIFA World Cup and the SheBelieves Cup, U.S. Soccer offers opportunities for companies to sponsor, provide technology solutions, or engage in event management and fan experience enhancements on a national and international stage.

Youth and Women's Development The launch of the Kang Women's Institute and involvement in expanding women's tournaments suggest a focus on gender inclusion and youth development, presenting prospects for brands in education, sports science, and women-focused products or services.

Digital and Media Engagement The company’s tech stack and active social media presence highlight digital engagement as a priority, opening doors for digital marketing, content creation, streaming services, and innovative fan interaction technologies.

Large Revenue Potential With revenues estimated between 500 million and one billion dollars, U.S. Soccer represents a significant market opportunity for sales of premium sports technology, sponsorships, broadcasting rights, and merchandise aligned with its expanding events and programs.