Cross-market reach Leverage USA TODAY NETWORK’s presence across 92 local markets to offer nationwide and regional advertising packages, sponsorships, and content partnerships that combine national reach with local targeting.

Digital marketing stack Target their programmatic and analytics capabilities by proposing integrated ad tech solutions aligned with DoubleClick Campaign Manager, New Relic, TrackJS and gstatic assets to improve campaign performance and tracking.

Sponsorship & events Propose sponsored content, event coverage, and bowl game projections partnerships leveraging USA Today Sports and lifestyle sections to reach dedicated sports and travel audiences with branded experiences.

Diversified revenue Highlight bundled opportunities across local media, digital subscriptions, and specialized newsletters to diversify revenue streams and deepen member retention through targeted content offerings.

Talent-led engagement Offer opportunities around exclusive content collaborations, columnist partnerships, and expert hires (e.g., reporters in high-profile beats) to boost reader engagement and attract premium advertisers.