Nonprofit & startups AIM Consulting operates as a pro-bono marketing service led by USC undergraduates and serves pioneering brands, startups, and nonprofits, signaling strong alignment with organizations seeking affordable, data-driven marketing guidance and potential paid engagements as they scale.

College-led consulting With student-driven teams and a mission to deliver innovative strategies, there is an opportunity to position as a scalable, mentorship-rich partner that can handle short-term projects for brands looking for fresh, university-tapped perspectives.

Budget-conscious clients Reported revenue range sits between mid six figures to low seven figures while offering pro-bono services; target mid-market and growth-oriented clients that may convert to paid engagements or sponsored projects as clients graduate from pro-bono to funded initiatives.

Tech stack leverage Utilize the existing tech stack including Squarespace, AfterPay, and data-driven approaches to propose low-cost, high-impact marketing solutions, digital campaigns, and e-commerce enhancements for clients seeking modern, scalable capabilities.

University brand leverage Position USC AIM as a talent incubator and social impact partner to attract clients who value access to fresh talent and academic partnerships, creating cross-sell opportunities for larger firms seeking innovative marketing approaches through a university ecosystem.