Market expansion USG Boral is a global plasterboard leader with presence across Asia, Australasia and the Middle East and continual expansion history, presenting cross-region selling opportunities for compatible product lines and services.

Product suite Strong portfolio including Sheetrock, Elephant, Jayaboard, Durock and Donn DX ceiling systems, plus Systems+ and LEAN-focused solutions, offering upsell potential to contractors and specifiers seeking integrated wall and ceiling solutions.

Sustainability angle Vision for sustainable buildings, healthier occupancies, and LEAN principles; opportunities to position products for green building projects and energy efficiency initiatives.

Digital footprint Active use of Salesforce, analytics tools and collaboration platforms (Miro, Google Analytics, Cloudflare) enabling data-driven outreach, personalized campaigns, and efficient lead nurturing across regions.

Market signals Revenue in the tens of millions and ongoing investment in manufacturing and local support networks indicate healthy demand; target contractors, distributors, and project teams expanding in Asia-Pacific and Middle East markets.