Utah Jazz
Spectator SportsUtah, United States501-1000 Employees
The Utah Jazz is a professional basketball franchise based in Salt Lake City, Utah, competing in the NBA's Western Conference, Northwest Division. The franchise began in 1974 as the New Orleans Jazz, the 18th team to join the league, before relocating to Salt Lake City in 1979. The team has a history of postseason play, including a long streak of playoff appearances from 1984 to 2004 and two NBA Finals appearances in 1997 and 1998. In 1985, Larry H. Miller became co-owner, and a year later acquired the remaining stake to become the sole owner. The Jazz operate as a mid-sized organization with several hundred employees and serve basketball fans as their primary audience. Recent NBA-wide developments include the introduction of a traveling fan experience called the Dunk Bus, reflecting ongoing spectator engagement initiatives.
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