Strong Market Presence Vacation Myrtle Beach is the largest oceanfront resort group in Myrtle Beach with nearly 3,000 accommodations across 14 properties, highlighting a significant footprint that can be leveraged to cross-promote services and exclusive packages.

Diverse Customer Base With extensive amenities including water parks, lazy rivers, and entertainment options like bowling and racquetball, the company caters to families and groups seeking comprehensive vacation experiences, ideal for upselling premium packages or new activities.

Strategic Partnerships Recent collaborations with Mustang Week, Champion Autism Network, and WonderWorks demonstrate a focus on community engagement and niche marketing, presenting opportunities for targeted event sponsorships and themed promotions.

Tech-Enabled Engagement Utilizing analytics platforms like Google Analytics and marketing tools like TikTok, Vacation Myrtle Beach demonstrates a digital-first approach that can be expanded to personalize offers and increase direct bookings.

Strong Financial Position With revenue estimated between $100 million and one billion and a substantial employee base, the company has the financial capacity and operational scale to invest in new sales channels, loyalty programs, or partnership initiatives.