Regional Cross-Sell Valley Farms Supply sits within the largest regional distribution network across Michigan, Indiana, Ohio and Pennsylvania, enabling multi-state contractors to standardize purchases and access a broad catalog of groundwater, wastewater, water treatment, drilling and geothermal products from a single supplier.

Acquisition Momentum Recent acquisitions of Blake Group and Gicon Pumps, along with expansion activity in Indiana, broaden the customer base and product range, creating upsell opportunities for full-service maintenance, replacement parts and integrated pumping solutions.

Service Strength Fully equipped test and repair facilities support ongoing maintenance contracts and refurbishing services, enabling predictable service revenue, higher retention, and easier renewal conversations with contractors.

Sustainability Demand The focus on groundwater, wastewater, water treatment, drilling and geothermal products aligns with sustainability and efficiency trends, presenting opportunities to win municipal, commercial and industrial projects seeking reliable, long-term solutions.

Digital & Partners A modern tech footprint and LinkedIn presence, combined with alignment to the Franklin Electric network, offer channel-driven sales opportunities, co-marketing, and scalable digital outreach to target customers and branches.