Strong Market Presence Van Bortel Ford operates as a well-established dealership with a revenue range of 100 million to 1 billion dollars, indicating significant market penetration and a broad customer base, presenting opportunities for upselling both new and used vehicles.

Award-Winning Service Being a 12-time Ford President's Award winner highlights the company's commitment to customer satisfaction, making it a trusted partner for cross-sell or complementary services such as financing, maintenance, or extended warranties.

Technologically Advanced Utilizing cloud providers like Amazon Web Services and Microsoft, the dealership showcases modern digital infrastructure which can support digital marketing campaigns and data-driven sales strategies for increased outreach.

Diverse Inventory With a wide variety of new and used cars, trucks, vans, and SUVs, Van Bortel Ford offers numerous cross-selling opportunities across different vehicle segments to meet diverse customer needs.

Growth Potential Located in East Rochester with a medium-sized employee base, the company might be exploring expansion or online sales channels, providing prospects for partnership in digital sales solutions or inventory management systems.