Regional growth Van der Hoeven is expanding sales and business development in the Gulf region (Middle East and North Africa) and recently appointed leaders for the Americas, indicating a strategic push into new markets with tailored horticultural solutions and regional support.

Strategic partnerships Partnership with NEOM highlighted in 2023 signals openness to large-scale, flagship projects in desert environments, suggesting opportunities for collaboration on integrated design, build, and operate greenhouse systems in ambitious, sustainable city projects.

Circular and sustainable focus Recent launch of Circular City Greenhouses demonstrates a commitment to circular food systems and resource efficiency, presenting a sales angle for customers seeking reduced environmental footprint, recycled materials, and sustainable agriculture solutions.

Executive leadership New CEO appointment in 2022 and ongoing leadership changes imply a proactively evolving strategy, which can translate into refreshed value propositions and renewed outreach to key decision-makers in target regions.

Global expansion Expansion of offices to North America in 2021 and ongoing international growth combined with a clear mission to reduce water, CO2, and pesticide use positions Van der Hoeven as a potential partner for multinational projects requiring scalable, sustainability-focused horticultural infrastructure.