Digital Modernization Current tech stack relies on Sitefinity, jQuery, ASP.NET, and signals of an older platform. This combination offers an opportunity to modernize the web presence, improve security, and deploy patient-facing features like online scheduling and a secure patient portal. Propose services such as CMS migration, cloud hosting, modern UI frameworks, enhanced analytics, and SEO optimization.

Community Growth As a nonprofit with 51-200 employees and annual revenue in the 10M-25M range, the hospital likely relies on community support. There is room to increase fundraising efficiency through donor CRM, campaign management, and transparent reporting. Sales angles include CRM implementation, fundraising platform integrations, and digital marketing services.

Analytics Driven The organization uses Google Analytics and could extend analytics to clinical and operational data in a HIPAA compliant manner to improve patient journeys and efficiency. Build dashboards for leadership, marketing, and quality improvement; track telehealth adoption, appointment show rates, and readmission metrics. This supports data-driven decisions and better outcomes.

Security and Compliance With a relatively small IT team, security and HIPAA compliance are critical. Offering managed security services, periodic risk assessments, vulnerability scanning, and staff training can help reduce risk and enable more digital initiatives while maintaining compliance.

Telehealth Growth Expanding telehealth and remote patient monitoring could improve access in the region. Propose telehealth platform integration, virtual visits, and portal-enabled scheduling, paired with EHR integrations and patient engagement workflows to drive utilization and satisfaction.