Low-cost, client-first Target Vanguard for cross-border UK & Europe growth with a messaging emphasis on low-cost, client-focused investing to align with their value proposition and attract cost-conscious clients seeking simple, scalable solutions.

Digital platform expansion Leverage Vanguard's ongoing digital modernization and U.S. investor website rollout as an entry point to discuss enhancements in UK & European digital experiences, including seamless account, performance, and portfolio information delivery.

Global equity growth Position opportunities around the newly launched global equity ETFs and potential further ETF/Index fund offerings to deepen product suite for UK & European investors seeking diversified, cost-efficient exposure.

Strategic partnerships Explore collaborations similar to Itaú Asset Management partnerships to expand international diversification, targeting institutional or advisor networks that value global reach and joint distribution capabilities.

Competitive positioning Highlight Vanguard’s strong brand in passive, low-cost investing to differentiate from peers; propose solutions that reinforce scale, efficiency, and technology-enabled client experiences to compete with Schwab, Fidelity, and other large asset managers.