Local market Target Triad region customers with a focus on Greensboro, Winston-Salem, High Point by leveraging community partnerships (United Way) and local events to drive showroom visits and service bookings.

Pre-owned demand Capitalize on the strong inventory of quality pre-owned vehicles to attract budget-conscious buyers and upsell certified used options, increasing floor traffic and financing cross-sell opportunities.

Financing flexibility Promote hassle-free internet pricing and flexible financing for all credit types to win credit-challenged or first-time buyers, expanding lead generation from digital channels.

Service and parts Leverage expert service team and genuine Toyota parts to convert customers into after-sales revenue through maintenance packages, service reminders, and loyalty programs.

Digital engagement Utilize current tech stack and digital touchpoints (Facebook Pixel, YouTube, Google Tag Manager) to optimize targeted ads, retargeting, and content that highlights new Toyota arrivals and service specials.