Regional Expansion VARA is expanding distribution to Oklahoma, Minnesota, and Wisconsin, increasing national footprint to ten states. sales opportunities exist in new-spoken regional retailers, distributors, and on-premise accounts seeking craft spirits and NM wines.

Award-Driven Credibility Recent Edible New Mexico Local Hero Award in the Beverage Artisan: Spirits category enhances brand credibility. Leverage awards in pitches to retailers, restaurants, and distributors to justify premium pricing and curated shelf placement.

Dual Production Operates as both an urban winery and craft distillery with a focus on NM-sourced ingredients for spirits and globally sourced grapes for wines. Opportunities exist for cross-promotional bundles, tasting flights, and regional storytelling in c-stores, wine shops, and experiential venues.

Leadership & Innovation Board additions from Terra Vera and strong winemaking leadership signal strategic growth and modernization. Target potential partnerships with agritech or hospitality groups seeking innovative beverage programs and potential co-branding ventures.

Moderate Scale Team size is 11-50 with revenue under $1M, indicating high growth potential and room for scalable distribution, private-label opportunities, and entry-level national accounts that can support incremental volume without overextension.