Digital Engagement Potential Varden has an established digital presence with diverse platform readership totaling 72,000 daily readers, indicating opportunities to expand digital advertising and subscription services to local businesses seeking targeted reach.
Growth in Web Technologies Utilization of advanced tech stack such as Vue.js, RxJS, and Cxense suggests an openness to innovative digital solutions, presenting potential for partnerships in developing enhanced advertising platforms or personalized content delivery.
Local Market Focus As a regional newspaper with a print circulation of 20,000 in Skien and surrounding areas, there is potential for advertisers aiming to reach specific local demographics through tailored promotional campaigns.
Revenue Expansion Opportunities With a revenue range of 1 to 10 million USD and active readership, there is potential to upsell premium advertising packages, digital memberships, or content sponsorships to local and regional clients.
Comparable Market Position Varden operates in a competitive landscape with similar regional outlets, providing opportunities to differentiate through innovative advertising solutions or data-driven marketing strategies tailored to local businesses.
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$1M$10MVarden uses 8 technology products and services including Facebook Pixel, WordPress, Font Awesome, and more. Explore Varden's tech stack below.
| Varden Email Formats | Percentage |
| First.Last@varden.no | 48% |
| FirstLast@varden.no | 2% |
| First.Last@varden.no | 48% |
| FirstLast@varden.no | 2% |
Newspaper PublishingTelemark, Norway51-200 Employees
Varden is a local newspaper published in Skien, Norway. It was first established with a test issue on 17 December 1874. It has a print circulation of approximately 20,000. Total readership on all platforms, as of 2016, is 72.000 daily readers. Varden has been published daily since 1895, and in the tabloid format since 2001. Its current editor-in-chief is Tom Erik Thorsen.
Company Overview
Funding & FinancialsVarden's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsVarden's revenue is estimated to be in the range of $1M$10M
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