Personalized dispensing technology VariBlend's custom-blending, dual-dispensing technology allows for the selection of multiple formula strengths, addressing consumer demand for personalized products and freshness. This uniqueness can be leveraged to target customers who value customization and innovation in packaging solutions.

Backed by reputable investors VariBlend is backed by Private Equity firms J. Burke Capital Partners and Emil Capital Partners, indicating a strong financial foundation and potential for growth. This financial backing adds credibility to the company and provides assurance to potential clients looking for stable, reliable partners in the packaging industry.

Patented technology The patented technology behind VariBlend was previously licensed and marketed by Versadial Inc., showcasing the credibility and reliability of the company's dispensing systems. Highlighting this patented technology in sales pitches can attract customers looking for innovative and proven solutions in the packaging and containers manufacturing sector.

Optimized for product freshness VariBlend's dual-dispensing technology is designed to satisfy consumer demands for product freshness, making it an ideal choice for companies seeking to enhance the shelf-life and quality of their products. This feature can be emphasized to target clients in industries where product longevity is a key selling point.

Potential market differentiation In a competitive landscape that includes players like Silgan Dispensing and Seaquist Closures, VariBlend's focus on dual-dispensing technology and product personalization provides a unique selling proposition that can differentiate the company in the market. This differentiation can be emphasized in sales pitches to position VariBlend as a standout choice for clients seeking innovative packaging solutions.