Variety Gem Co. Email Format

Retail Luxury Goods and JewelryNew York, United States11-50 Employees

Variety Gem Co. is a New York City–based jewelry manufacturer and retailer with family roots in the gem trade that trace to migration from Afghanistan through Israel into the United States in the 1980s. The company emphasizes in-house production in the USA and maintains a catalog of more than 2,000 pieces, built as it learned the jewelry market and expanded from trading diamonds, rubies, and sapphires into a full line. It operates in the retail luxury jewelry segment and maintains stringent quality assurance standards across its offerings.

Its primary customers are jewelry retailers, and Variety Gem serves them with a branded lineup that includes Bézame Bridal—a line of custom-designed wedding rings and bands—and additional collections such as The Clothesline and Journey. The company has pursued retailer-focused services, including a website development program developed in collaboration with Planetscape Inc. to help retailers keep sites current and leverage social media for promotions. In 2024, Variety Gem expanded its offerings with the Mother of Pearl Collection.

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