Sustainable Investing Varma demonstrates a strong commitment to ESG and climate-focused investments, notably with significant stakes in ETFs like the Invesco MSCI Global Climate 500 and iShares ESG Aware MSCI USA. This focus positions them as a leading player in sustainable asset management, presenting opportunities to offer specialized ESG financial products and advisory services.

Strategic Partnerships The recent collaboration with Nordea Asset Management to invest €400 million in European active ETFs indicates a strategic approach to expanding their investment portfolio. There is potential to develop joint offerings, co-branded funds, or tailored investment solutions that align with their partnership and market expansion goals.

Digital & Cloud Adoption With a modern tech infrastructure utilizing cloud services, Angular, and Azure, Varma emphasizes digital transformation. This opens doors for proposing innovative insurtech solutions, cloud-based analytics platforms, or risk management tools to optimize their pension and investment operations.

Market Leadership & Recognition Receiving awards like the Finlandia Prize for Architecture enhances Varma’s brand prestige and demonstrates stability and innovation. Leveraging this recognition can help pitch premium insurance and pension solutions aimed at clients valuing corporate reputation and sustainability.

Investment Expansion Varma's substantial asset investments in emerging markets and real estate, including the recent sale of property in Helsinki, suggests ongoing diversification efforts. This provides a pathway to offer tailored asset management services, real estate investment insights, or alternative asset solutions to support their portfolio growth.