Market Expansion Varment Guard serves Ohio with additional presence in five other states and operates three divisions including residential, commercial, and bird control. Sales opportunities exist in cross-selling integrated pest management and specialized services (bird control, wildlife, sanitation audits) to commercial clients across the service areas.

SMB Focus With 51-200 employees and revenue in the 1-10 million range, Varment Guard targets small to mid-sized businesses and households. Develop tailored offerings for local enterprises, property management firms, and healthcare or hospitality sectors that require reliable, locally trusted pest management.

Quality Credibility Awards and ratings such as Angie’s List Super Service Award and BBB A+ rating highlight trust and reliability. Use these credentials in sales pitches to win RFPs and establish credibility for facilities with stringent vendor standards.

Tech Enablement Utilizes digital marketing and analytics tools (Microsoft Advertising, Visual Website Optimizer, Piwik PRO Core) and hosting platforms. Leverage data-driven campaigns and targeted marketing to capture leads among commercial clients and optimize service offerings.

Bundled Solutions Three divisions (Varment Guard, ProGuard Commercial Pest Solutions, ProGuard Bird Solutions) enable bundled or multi-service contracting. Propose combined pest, wildlife, and sanitation services to reduce vendor count for facilities managers and expand contract predictability.