Expanding Market Reach Varsity Spirit's active participation in major cheerleading and dance competitions across the US, including high-profile events at ESPN Wide World of Sports, indicates ongoing engagement with a large and enthusiastic youth sports market, offering opportunities for targeted sponsorships and promotional collaborations.

Innovation in Uniforms As a leader in uniform innovation within cheerleading and related sports, Varsity Spirit's focus on product development presents potential sales opportunities for advanced fabrics, customization solutions, and safety-enhancing apparel technologies.

Digital Engagement With their tech stack incorporating platforms like TikTok, Salesforce Marketing Cloud, and Eventbrite, Varsity Spirit emphasizes digital marketing and interactive experiences, suggesting opportunities for innovative digital solutions and marketing tools that drive customer engagement.

Recent Business Changes The company's recent closures of offices and legal challenges around antitrust issues provide avenues for tailored consulting or compliance-oriented products to support their organizational restructuring and legal navigation.

Financial Scale With annual revenues estimated between 250 and 500 million dollars, Varsity Spirit demonstrates significant market presence, making them a promising target for scalable B2B offerings such as data analytics, supply chain solutions, or enterprise-grade technology integrations to optimize their operations.