Market Leadership Varsity Spirit is a global leader in cheerleading, dance team and band apparel, camps and competitions, presenting a broad suite of products and experiences that can be cross-sold to schools, clubs, and performance programs seeking integrated apparel, events, and education.

Expansion & Events Active year-round events and championships (NCA & NDA, Small Gym Summit) create recurring touchpoints for partnerships, sponsorships, vendor sponsorships, and exclusive product launches with high visibility among elite and regional programs.

Affiliates & Ambassadors Led by high-profile brand ambassador Gabi Butler and a wide network of schools and gyms, there are opportunities for co-branded campaigns, influencer-led promotions, and loyalty programs to drive new business and repeat purchases.

Tech & Ops A tech stack including Alteryx, Azure DevOps, Workday, and Dynamics enables scalable customer data, streamlined sales cycles, and potential for targeted marketing, CRM-driven upsell, and efficient contract management.

Financial Scale Revenue range spanning half a billion to one billion dollars with 1000–5000 employees signals significant purchasing power and potential for enterprise-level contracts, volume discounts, and long-term services beyond apparel, such as camps, clinics, and competitions.