Expanding Market Presence Varsity Spirit is actively engaging in high-profile cheerleading competitions including The Cheerleading Worlds 2026, providing opportunities for partnerships in event organization, merchandise, and fan engagement solutions designed for large audiences.

Innovation and Strategic Partnerships The company has recently partnered with Shrunk3D and High Peaks Resort, indicating openness to innovative technology solutions and hospitality collaborations that enhance event experiences and merchandise presentation.

New League Launch With the upcoming launch of the Pro Cheer League in January 2026, there is a significant potential to offer sports technology, broadcasting, mobile engagement platforms, and branded merchandise tailored for professional cheerleading audiences.

Operational Restructuring The closure of California offices and the USA corporate operations suggests opportunities to provide remote service solutions, cloud-based management tools, or digital communication platforms to support streamlined operations.

Financial Scale and Audience Generating between $250 million and $500 million annually with over a thousand employees, Varsity Spirit presents a substantial market for customized apparel, safety equipment, event technologies, and branded merchandise aimed at school and athletic markets.