Event Driven Growth Varsity Spirit runs camps, clinics, and competitions for over a million athletes annually; this creates recurring revenue opportunities for event management, uniform fulfillment, digital yearbooks, and sponsorship platforms across both large national events and the growing Small Gym Summit. Pitch services: end-to-end event tech, e-commerce integration for uniforms, on-site check-in apps, streaming/recap content, and sponsor analytics.

Small Gym Opportunity The launch of the Small Gym Summit Championship signals a strategic focus on smaller member gyms; target this segment with affordable procurement programs, bundled uniform and equipment packages, tiered service plans, and lightweight ERP integrations to simplify ordering, inventory, and camp scheduling for gym owners.

Digital Marketing Growth Varsity Spirit has ad tech and social channels (DFP, TikTok) and operates a multi-brand portfolio; there is upside in offering marketing automation, influencer collaboration platforms, data-driven ad measurement, and CMS/creative services to optimize campaigns, product launches, and athlete marketing for both consumer sales and event sponsorships.

Compliance & Risk With antitrust lawsuits and ongoing league expansion, there is a need for risk management, competitive intelligence, and regulatory compliance partnerships; offer advisory services, governance tooling, and analytics to monitor market dynamics and ensure fair competition while protecting brand partners and sponsors.

ERP & Tech Modernization As a large employer with Workday Recruiting, SAP ABAP heritage, and cloud databases, Varsity Spirit could benefit from deeper ERP/HRIS, CRM, and supply chain modernization; propose integrations, data modernization, analytics, and automation platforms to streamline hiring, procurement, event logistics, and order-to-cash across national and international operations.