Partnership Opportunities Varsity Brands Holding Co. has a history of successful partnerships with organizations like Nebraska Coaches Association, Mouseways LLC, and Leap Event Technology. Leveraging these existing partnerships and expanding into new collaborative ventures can open up new sales channels and opportunities for Varsity Spirit.

Expansion into Performing Arts With the acquisition of The Cheerleading Worlds and partnerships in performing arts showcases, Varsity Spirit is well-positioned to expand its offerings beyond cheerleading and dance teams. There is a potential market for Varsity Spirit to introduce and promote their products and services within the broader performing arts community.

Targeted Marketing through Tech Stack Utilizing technology tools like Google AdSense, Hotjar, and Facebook Pixel, Varsity Spirit can implement targeted digital marketing strategies. By analyzing customer behavior and preferences, Varsity Spirit can tailor its marketing efforts to reach specific segments and enhance sales conversions.

High-Quality Educational Curriculum Varsity Spirit's commitment to high-quality educational curriculum and safety standards sets it apart in the market. Emphasizing the educational value of their products and services can appeal to schools, institutions, and organizations looking for comprehensive programs, presenting a unique sales proposition.

Innovative Offerings at Walt Disney World The introduction of initiatives like the Varsity Spirit Spring Break Performance at the Walt Disney World Resort presents an opportunity to showcase Varsity Spirit's innovative offerings. Leveraging exclusive experiences and events at renowned locations can attract new customers and drive sales growth.